Trade Show Standees: A Comprehensive Guide for Effective Creation and Utilization


Trade show standees are a great way to attract attention to your booth and promote your products or services. They are also a cost-effective way to create a professional and eye-catching display.

If you are planning to use trade show standees at your next event, here is an essential guide to creating and using them effectively:

1. Choose the Right Type of Trade Show Standee

Many types of trade show standees are available, so it is important to choose the right one for your needs. Some factors to consider include:

  • Size: Standees come in various sizes, from small tabletop displays to large floor-standing displays. Choose a size appropriate for your budget and the space you have at your booth.
  • Material: Standees are typically made from vinyl, cardboard, or foam core. Vinyl is the most durable option but also the most expensive. Cardboard is a less expensive option, but it is not as durable. Foamcore is a good middle-ground option in terms of price and durability.
  • Style: Standees come in various styles, including pop-up displays, banner stands, and roll-up displays. Choose a style that is compatible with your branding and the overall look of your booth.

2. Design Your Trade Show Standee

Once you have chosen the type of trade show standee you want, it is time to start designing it. Here are a few tips:

  • Use high-quality images and graphics: Your standee should be visually appealing and attention-grabbing. Use high-quality images and graphics relevant to your business and the products or services you are promoting.
  • Keep your message clear and concise: Your standee should have a clear and concise message that tells potential customers what your business is about and what you have to offer. Avoid using too much text or jargon.
  • Use your branding: Your standee should incorporate your branding elements, such as your logo, colors, and fonts. This will help to create a cohesive and professional look for your booth.

3. Getting Your Trade Show Standee Printed

Once you have designed your trade show standee, you must get it printed. Many different companies offer trade show standee printing services. Be sure to choose a company with a good reputation and high-quality printing.

When ordering your trade show standee, specify the size, material, and style you want. You may also want to consider ordering extra copies in case of damage or loss.

4. Setting Up Your Trade Show Standee

Once your trade show standee arrives, it is time to set it up. Most trade show standees are easy to set up without any tools. However, it is important to follow the instructions carefully to avoid damaging your standee.

Once your standee is set up, position it in a prominent location at your booth. You want your standee to be easily visible to potential customers.

5. Using Your Trade Show Standee Effectively

Your trade show standee is a valuable marketing tool, so it is important to use it effectively. Here are a few tips:

  • Use your standee to start conversations: Your standee is a great way to start conversations with potential customers. When someone stops to look at your standee, greet them and introduce yourself. Ask them about their business and needs, and then see how your products or services can help them.
  • Use your standee to collect leads: You can use your trade show standee to collect leads from potential customers. Offer them a gift or discount in exchange for their contact information. Be sure to follow up with your leads after the trade show to learn more about their needs and see how you can help them.
  • Use your standee to promote your social media channels: Include links to your social media channels on your trade show standee. This will encourage potential customers to connect online and learn more about your business.

Frequently Asked Questions​

Trade show standees are portable displays used to promote products or services at trade shows and other events.

Trade show standees are a cost-effective way to create a professional and eye-catching display. They are also easy to transport and set up.

There are many different types of trade show standees available, including pop-up displays, banner stands, roll-up displays, tabletop displays, and floor-standing displays.

When choosing a trade show standee, consider the size, material, style, and price.

When designing a trade show standee, use high-quality images and graphics, keep your message clear and concise, and use your branding elements.

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